RGR is a Calgary based wholesale company that caters to smoking accessory retailers all across Canada. The original logo was quite outdated and the website was not user friendly, so it was time to rebrand.
The founder of RGR, Raj Grover, wanted the logo to be bold and relate to his name. “Raj” means ruler in Indian so he requested for a lion in the logo.
With over 1500 products with mismatched tags and categories, the old website was extremely hard to navigate and visitors made many complaints on not being able to find products. To solve this problem, I organized all products and created a guideline for future employees who will be adding new products.
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